‘Fast & Furious’ Stresses Social Side of Fandom

New York Times, Feb 17 2013 - After an online promotional stunt coordinated by the studio to coincide with a Super Bowl ad, “Fast & Furious 6” is setting up one of the biggest box-office races of the year: Mr. Diesel and crew against “The Hangover Part III.”

Both movies open over Memorial Day weekend, the last weekend in May, one of Hollywood’s most important ticket-selling periods. http://www.nytimes.com/2013/02/18/business/fast-furious-6-focuses-on-its-online-following-for-promotion.html?nl=todaysheadlines&emc=edit_th_20130218&_r=0