Audi and Marvel Contest: Craft Iron Man's Next Adventure

Audi, Apr 15 2013 - Audi, along with Marvel Entertainment, LLC, announced the launch of its digital Iron Man “Steer The Story” comic book contest in support of the brand’s presence in Marvel’s Iron Man 3 and overall involvement with the film franchise. The contest, which officially launched last week, gives Marvel’s Iron Man 3 fans the opportunity to become a co-creator and to decide what happens to Tony Stark in the Audi and Iron Man comic book by voting via social media sharing.

To kick off the contest, Audi released a video revealing the contest details. Marvel’s Editor-in-Chief Axel Alonso and editors Jeanine Schaefer and Bill Rosemann will serve as the contest judges for the final component of the contest, which gives consumers the chance to create their very own final panel to Tony Stark’s adventure by drawing or photographing their submission. Iron Man fans can visit www.SteerTheStory.com to view the first chapter of the Audi and Iron Man comic book and begin voting through their mobile device, tablet and/or desktop to steer Iron Man’s fate.

This week, Audi will be releasing two short videos giving fans step-by-step instructions on how to draw Tony Stark’s Audi R8 and Iron Man’s helmet, arming particpants with tools used by Marvel artists as they prepare their very own final panel. Audi will reveal the results of the first voting period today and will also launch the second chapter of the comic book. On April 22, Audi will reveal the results of the second voting period, and will also launch the third chapter, giving fans the opportunity to upload their submissions depicting the finale of Tony Stark’s adventure.

All participants who submit a creative final panel will be acknowledged in the final page of the Audi and Iron Man comic book. Eligible participants in the United States, who upload their creative panel for the final chapter beginning April 22 (12:00 a.m. ET) to May 3 (11:59 p.m ET), in accordance with the Official Rules and Conditions, will have a chance to win prizes. On May 10, two finalists and one grand prize winner, selected by Marvel judges, will be announced via www.SteerTheStory.com. On May 24, all participants will be directed to www.Marvel.com to download the final Audi and Iron Man comic book.

"Audi is once again excited to create an opportunity to engage consumers with both the Audi brand and Marvel‘s Iron Man franchise,“ said Loren Angelo, Director of Marketing for Audi of America. "The ‘Steer The Story’ contest is a perfect chance for us to provide consumers, fans and enthusiasts with the ultimate experience to showcase their creativity and unique designs that not only reflect Tony Stark’s character but also the brand’s latest innovations.“

“As Iron Man fans ourselves, we can’t wait to see the exciting and creative submissions from the Armored Avengers’ worldwide following,” said Marvel editor Bill Rosemann. “Just think about it: Not only do you get to choose Tony’s action at the end of each chapter’s cliffhanger, but you also get to jump up on stage and show to the world that you have the best idea for our explosive finale. It’s your opportunity to prove you’re the ultimate Iron Man fan!”

After supporting the first and second installments of the film franchise, Audi once again will be highlighted throughout Marvel’s Iron Man 3, as Tony Stark will be seen behind the wheel of the all-electric Audi R8 e-tron sports car prototype. In addition to the R8 e-tron, the Audi S7 Sportback is also featured as Pepper Potts‘ car. Marvel’s Iron Man 3 will hold its world premiere on April 24 in Los Angeles and is due in theaters on May 3.

Audi will also be lending its support to Marvel’s Iron Man 3 film through activities including a month-long late night television and national cable campaign as well as an online presence on the popular movie sites www.Fandango.com and www.Movies.com. The brand is also unveiling an all-new Audi Marvel’s Iron Man 3 ad that will run in cinemas throughout the month leading up to the film’s release.