Bell Media and Toyota Canada Take Sophistacated Route in Online Series REFINED

Newswire, Mar 5 2013 - Bell Media and Toyota Canada Inc. announced today their collaboration on the exclusive original online series REFINED available now at Discovery.ca/Refined. Hosted by Patrick McMurray, owner of Toronto culinary hot spots Starfish and The Ceili Cottage, REFINED follows one man's search for sophisticated luxury. The 12-episode series rolls out once-per-week on Mondays until June 15.

"REFINED is a market-leading integrated sponsorship series that takes viewers on an in-depth cross-country tour of the finer things in life," said Nancy McConnell, Vice-President of Digital Sales, Bell Media. "The series content meshes perfectly with the Toyota Avalon brand. Bell Media is very happy to be part of this exciting collaboration."
www.newswire.ca/en/story/1124175/bell-media-and-toyota-canada-take-the-sophisticated-route-in-original-online-series-refined