Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race

Media Post, Feb 25 2013 - Dish Network used some in-show branded entertainment to sneak into Fox Sports' "Daytona 500".

Before the race Dish Network issued a press release complaining that Fox would not take any of its TV commercials for the Hopper in any of its programming -- and that Dish would be sponsoring Nascar race driver Scott Speed's car. The Ford Fusion car was covered with the Dish Network logo on the bumper and the hood of the car with the Twitter hashtag, #AdFreeTV. http://www.mediapost.com/publications/article/194197/dish-network-tries-to-crash-fox-sports-daytona-50.html#axzz2M3iTeZnS