Rise of luxury car rentals

Wall Street Journal, Feb 14 2013 - Customers who typically rent a budget-mobile will sometimes splurge for a birthday or anniversary trip - or to impress a client, a date or classmates at reunions. Spending $1,000 for a Porsche may satisfy a bucket-list fantasy.

"They see a Jaguar for $225 and they'd rather drive that than the Camry,'' said Adam Belsky, Enterprise's group sales and marketing manager for the Exotic Car Collection in Los Angeles. http://online.wsj.com/article/SB10001424127887324162304578301904201370898.html

Photo by Randy Berg: Jaguar at the LA Auto Show 2011