Video Game High School Raise Record Cash for Season 2: Features New Dodge Dart
Adweek, Feb 14 2013 - If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube. For brands, however, the throngs of madly devoted YouTube subscribers are becoming harder to ignore.
Take FreddieW, the geek-friendly YouTube channel that bills itself as "just some cool dudes making sweet vids with rad FX!" While the bro-y tagline might not scream mainstream, FreddieW's numbers do. With 4.6 million subscribers and almost 800 million views across YouTube, FreddieW recently inked a sponsorship with Dodge, which will have a featured role in the second season of the company's popular Video Game High School series. http://www.adweek.com/news/technology/dodge-goes-back-high-school-146372
Published by: freddiew (RocketJump)
Photo by Randy Berg: 1960 Dodge Dart, McCormick's Palm Springs Classic Car Auction 54
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