Warner to Show 3-D Film Trailers at Truck Stops

Media Decoder, Feb 10 2013 - Warner Brothers marketers are hot in pursuit of … truckers? To advertise the 3-D effects of “Jack the Giant Slayer,” set for release March 1, the studio has decided to buy space on Travel Plaza TV, which is distributed in about 300 gas stations and Pilot Flying J truck stops in 42 states. http://mediadecoder.blogs.nytimes.com/2013/02/10/warner-to-show-3-d-film-trailers-at-truck-stops/

Photo by Randy Berg: VIP Warner Bros. Tour